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Expertise and lived experience: Making online shopping accessible

Akash Kakkar, a blind accessibility engineer at InnosearchAI, uses his own lived experience to make online shopping simple and enjoyable for people with vision loss.

The InnosearchAI logo above an icon of a hand using a mobile device to shop and a photo of Akash, a young Indian man set against a black background.

My name is Akash, and I am the Lead Accessibility Engineer at InnosearchAI, a role that I hold with immense pride and responsibility. InnosearchAI is an e-commerce platform designed specifically to making online shopping accessible, simple and enjoyable for people who are blind and visually impaired.

Being fully blind, I have firsthand experience with the challenges faced by individuals with disabilities, which fuels my passion for creating technology that is not only inclusive but empowering.

My journey in technology began with curiosity and a drive to overcome barriers. I learned to code by myself, relying on assistive technologies and a relentless determination to master the skills necessary to create software that serves others.

This personal journey has not only shaped my technical expertise but has also deepened my empathy for our users.

A day in the life of an accessibility engineer

As the Lead Accessibility Engineer, my primary responsibility is to ensure that every feature we ship adheres to the Web Content Accessibility Guidelines (WCAG) and meets the highest standards of usability for everyone, including individuals with visual impairments.

Before any new feature goes live, I rigorously test and approve it, ensuring that our platform remains as intuitive and accessible as possible.

My role goes beyond compliance and technical checks.

I collaborate closely with the rest of the product team to find creative and user-centric solutions for our customers. Whether it’s designing features that allow for seamless navigation with screen readers or ensuring that our platform offers a clutter-free experience, my focus is always on improving the user journey.

We aim to provide a service that empowers blind and visually impaired individuals to shop independently, confidently, and conveniently.

Accessibility isn’t just a checklist for me – it’s a mission.

I believe that technology has the power to break down barriers, and we are proving that every day.

Being part of a company that shares my vision for inclusivity is a privilege, and I am excited to continue pushing the boundaries of what’s possible for accessible e-commerce.

Together with my team, I look forward to a future where technology is not a privilege for the few but a tool for the many, enabling equal opportunities and experiences for everyone.

About the author

Akash Kakkar is a visually impaired professional from India. Outside of work, he enjoys coding, experimenting with electronics, gaming, music, and exploring fragrances and audiophile equipment.

About InnosearchAI

InnosearchAI is a groundbreaking e-commerce platform designed for the blind and visually impaired community. With a screen-reader-friendly interface, AI-powered alt text for detailed product descriptions, and compatibility with tools like JAWS, NVDA, and VoiceOver, we’re making online shopping accessible, simple, and enjoyable.

InnosearchAI aggregates millions of products from over 500,000 retailers, ensuring users have access to the best options in one seamless experience.

To learn more about InnosearchAI, visit their website. You can also connect with them on Facebook, Instagram, X (formerly Twitter) and LinkedIn.

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